Characters as a Service · Now showing
Automotive has
a new face.
Choose a character
Meet the crew.
Also in the cast
CarPal
Your friendly ride companion
Also in the cast
Bill Dollar Bill
Financial intelligence & capital strategy
The full roster
The automotive crew is one family. The full cast covers every industry.
Pick your industry
Same cast quality. Your world.
Service, parts and the showroom, with a face owners remember.
01 · Tread
Service reminders
A tire with a reason to text: rotation due, pressure low, recall check.
02 · Rev
Under the hood
Explains the repair in plain words, so the quote feels fair.
03 · Spin
Parts & accessories
Turns upgrades into a game owners want to play.
What a customer sees
Hi! Your tires are due for a rotation 🛞
Tap to pick a time, I'll save your spot.
Yes please!
A day with the crew
Less "Dear valued customer." More "Hey, I got you."
7:42 AM · Tread
Morning! Your front tire's a little low. The station on 5th has free air 🛞
Feels like a friend looking out.
12:15 PM · Spin
Lunch break spin? Today's drop is a roof bike rack, just for your model.
Feels like a treat, not an ad.
6:30 PM · Rev
That noise you mentioned? Totally normal. Here's why, in 20 seconds.
Feels like peace of mind.
The CaaS Creator Kit
Creators bring the crowd. Characters turn it into sales.
Real result · CaaS Cars
"I just posted my new car and my DMs blew up. Six of my followers went and bought one too."
— Monica, creator
0K
Followers
1
Post
+0
More cars sold
How it works for your business
Launch every new model live, the same way at every dealer.
The creator
Hosts the walkaround and brings the audience.
Rev
Rev co-hosts: answers spec questions in the comments, live and after.
The game
Make an Offer, routed to the nearest dealer.
You measure
Rev · co-host
3rd row? Yes, seats 7 👍Try it · Make an offer
CaaS example · illustrative prices
Midnight SUV · listed $48,900
$45,500
See the full cast at charactersasaservice.com ↗
People don't have to be marketed to.
They can participate.
Service Spin
Objective → appointment requests
One spin. One surprise.
Accessory Drop
Objective → accessory interest
Spin drops a surprise accessory picked for your vehicle.
Knowledge Challenge
Objective → owner education + service CTA
Where's the recommended tire pressure usually listed?
*Demo rewards only. Gamification mechanics shown are Characters as a Service examples — not partner programs.
Road-Trip Ready Check
→ Seasonal service
Seasonal Service Game
→ Off-peak bay utilization
New-Owner Discovery
→ Feature adoption
Loyalty Challenges
→ Repeat visits
Already built by Characters as a Service
Spin & Drive
A complete showroom game we built for a dealership: from the first spin to a verified prize redeemed at the desk, with every step measured.
Spinning…
One spin, one surprise
The shopper spins a showroom-grade wheel. Light sweeps across the cars and locks onto the winner.
For the brand
The same game, voiced by Tread, Rev, Spin and Larry
For dealers
Set prizes and odds, verify codes at the desk
For owners
Fun first, then a real reason to come in
For the people who sign off
Fun on the outside. A business case underneath.
Start
One character
A focused pilot, one use case, one market.
Live in
~30 days
Scripts, videos and games, approved by you first.
You measure
3 numbers
Engagement, appointments booked, customers who return.
Your risk
Low
Works with your current app and messages. Stop anytime.
Example pilot terms for illustration. Final scope and timing are agreed together.
How it works
Three steps. You stay in control.
01
Pick a character
From the cast, or one designed for your brand.
02
We tailor the voice
Scripts, videos and games, approved by you before anyone sees them.
03
It goes live
Inside your app, texts, email and in person. Measured from day one.
✓You approve every word
✓Your customer data stays yours
✓Works with what you already have
✓Stop anytime
AI can answer the question.
A character makes them want to ask.
Brand names, if shown, are for context only. Non-automotive examples are concepts. All games and figures are Characters as a Service demos.
