5:47 AM · DOORS OPENING
Meet Betty The Barista.
The barista who never clocks out.
The first pour of the day. Every guest remembered, every order right, every hour of the week.
A PRIVATE PARTNERSHIP SCREENING · COFFEE
Welcome to
the coffee shop.
BETTY THE BARISTA™ · AI COFFEEHOUSE INTELLIGENCE
From the neighborhood coffee shop to the world's largest coffeehouse brands, Betty helps guests discover, decide, order, learn and come back.
EXPERIENCE 01 · TALK TO BETTY™
“How are we feeling this morning?”
Pick a mood. Betty finds the drink, explains why, pairs it and gets it ready to order — the same way she would on your app, website or kiosk.
EXPERIENCE 02 · THE MORNING RUSH™
Seven cars deep. Betty doesn't flinch.
In the drive-thru, Betty handles discovery, menu and allergy questions, customizing and the perfect pairing — then hands off to your team at the window. People stay on craft and connection.
BETTY KNOWS THE MENU™
“I taste the menu so you don't have to guess.”
Ingredients, calories, allergens, swaps and pairings: Betty knows every drink on your board and shares her picks of the week on menus, screens and social.
☕Answers ingredient and allergen questions
☕Suggests lighter or plant-based swaps
☕Pairs every drink with the pastry case
☕Shares new and seasonal drinks on every screen
EXPERIENCE 03 · BETTY'S LITTLE COFFEE SHOP™
One barista. Every counter.
Tap any counter to see Betty at work.
EXPERIENCE 04 · COFFEE AROUND THE WORLD™
Betty's Coffee School™, one origin at a time.
Brazil
“Nutty and chocolatey. The heart of a great espresso blend.” — Betty
Education builds curiosity, and curiosity builds bigger, better orders.
EXPERIENCE 05 · BETTY PLAY™
Spin the Cup™
A daily spin that brings guests back tomorrow. Every reward is set and approved by your team, and every spin tells you what your guests love.
Tap the cup to spin.
EXPERIENCE 06 · BETTY THE INFLUENCER™
Your barista just became your content.
Drink of the week, coffee tips, seasonal drops and menu explainers — ready for Instagram, TikTok, your website and digital menu boards.
JOIN OUR REWARDS
Every cup gets you closer to the next.
Betty signs guests up in seconds at the counter, the drive-thru or the app, then remembers them every time they come back.
JOIN FREE
Regular
- ☕Free drink on your birthday
- ☕Betty remembers your usual
- ☕Members-only Daily Drop
AFTER 10 VISITS
Insider
- ☕Free refill on brewed coffee
- ☕Early access to seasonal menus
- ☕Double stars on slow afternoons
AFTER 30 VISITS
Inner Circle
- ☕A free drink every month
- ☕First pick of merch drops
- ☕Invites to tastings & latte-art nights
CaaS COFFEE REWARDS
REGULAR
Your name
7 visits to Insider
Known guests
Every sign-up becomes a guest you can thank by name
More return visits
Betty nudges members back on slow days
Your rules
Your team sets and approves every reward
THE BETTY COLLECTION
Wear the barista everyone knows.
When a character becomes a celebrity, guests want to take her home. Betty suggests the right piece at the right moment, and the merch sells itself.
LIMITED DROP · 01FEATURED
"Shhh…" Signature Tee
Betty's wink, in soft garment-dyed cotton. The one everyone asks about.
● Only 23 left in M
Free shipping over $75 · Ships in 2–3 days
A bigger order
Merch added at the moment guests are happiest
Your brand at home
Every mug and tee is a daily reminder of you
Drops that bring them back
Limited releases for rewards members first
THE HUMAN VALUE
Betty doesn't replace baristas. She gives them time back.
She takes the repetitive questions, the line at 7 AM and the 11 PM “are you open tomorrow?” — so your team can focus on craft, regulars and the moments that make a coffeehouse feel like home.
- ☕Fewer repeat questions at the counter
- ☕Faster, calmer rush hours
- ☕More time for latte art and real conversations
THE BUSINESS REVEAL
Betty isn't a chatbot. It's coffeehouse intelligence.
Underneath the smile is an operating layer that connects every channel your guests use.
ROI LAB™ · YOUR ASSUMPTIONS
REVENUE OPPORTUNITY · PER YEAR
$756,000
Illustrative estimate from your assumptions only. 360 trading days, 60% of orders through Betty-enabled channels. Real figures come from the pilot.
Attach rate
Pairings accepted
Return visits
Loyalty actions & repeat guests
Time saved
Questions handled before the counter
A 90-DAY PILOT · THREE CLEAR NUMBERS · YOUR TEAM APPROVES EVERY WORD
ENTERPRISE DEPLOYMENT
From one neighbourhood café to every counter you run.
One central brand intelligence, with local store details — hours, specials, the pastry case — layered on top. And because Betty has a job, not just a uniform, she works just as well at quick-service and fast-casual counters.
PARTNER WITH BETTY
Let's start your first shift.
Every partnership is different. We start with a 90-day pilot, measure three clear numbers and grow together.
"Save me a seat at your table."
A PERSONAL INVITATION FROM BETTY